Content is King…of video?

What kind of video goes viral?  One that is incredibly entertaining.  Maybe one that tugs on the heart strings.  Or one that gives you a full belly laugh. Or one that you forward saying, “I can’t believe they did this!”.

What kind of paid video goes viral?  Very few.

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Why?  Marketers agree, it’s because the video is boring.

If you spend all your time, creative effort and money on a video that you hope goes viral just by existing, why wouldn’t you put the same type of work into a video whose placement is paid?

It’s something to think about for all your advertising, marketing, promotions, etc.  Put your best effort into engaging, entertaining and involving the customer.  It’s something I often tell my clients regarding their posts on Social Media.  It’s a good thing to remember for all your communication.

Be sure to always bring it!

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