Today’s Buyer

Ah the good old days.  You put an ad in the paper and it reached about 90% of the people who can read.   An ad on television would garner at least 33% of the market.  AND competition, was smaller.  Sears was pretty much the only big box store. It's…

Three C’s of Marketing Today

The Three C's of Marketing today are Customer Experience, Customization, and Content Management/Optimization. The First of Three C's - Customer Experience Customer Experience has been around for a while, but in today's market, it's essential and omnipresent.   Mobile has a lot to do with customer experience, because of the…

Marketing and Technology

Are you crazy about your iPhone or Android?   Have you replaced your desktop, laptop, book, with a tablet or big huge phone yet? If you have, you're behind the technology.  Enter wearables.   Forget that big phone or tablet, where's your  watch?   And coming soon:  forget needing  a…

Multiple Devices Have Changed Marketing

Marketing and Advertising has been forever changed from products to people. The 4 P's of Advertising and Marketing - Product, Price, Place and Promotion, no longer cut it.  Product. With the internet every product on earth has been aptly described.  Price no longer matters because those shopping on price will…