Today’s Buyer

Ah the good old days.  You put an ad in the paper and it reached about 90% of the people who can read.   An ad on television would garner at least 33% of the market.  AND competition, was smaller.  Sears was pretty much the only big box store. It's…

Three C’s of Marketing Today

The Three C's of Marketing today are Customer Experience, Customization, and Content Management/Optimization. The First of Three C's - Customer Experience Customer Experience has been around for a while, but in today's market, it's essential and omnipresent.   Mobile has a lot to do with customer experience, because of the…