Optimization Becomes Strategy

The best thing about Search Engine Optimization these days is that you no longer are counting keywords and using tactics, but now strategy is needed.  Google searches ( no pun intended) to constantly update their algorithms to "read" websites as a human would.  To best guess what it is that…

Automation

I saw a great tweet this morning... "Automating your social media is like sending a mannequin to a networking event." There are a lot of services out there that will automate your social media.   Some post a bunch of links that should reflect your industry.  Some give you content…

Death and Facebook

Having lunch today with a couple of smart marketers, we talked a little bit about what  discovering someone you that  know has died through Facebook postings feels like. We talked about how it draws you in, to read every post that other's have left almost like a virtual wake but…

MY NEW BLOG

Here I am again, starting over. My first blog was an aggregate of articles for my clients to read that covered various media statistics and advice. The second version of my website was to advertise my abilities in the world of online marketing and social media. Now here I am…