Millennials? WHO CARES?

I just read a bunch of articles about why marketers are wasting time and money on Millennials.   Here's a quote from an article (I'll source it later) that perfectly sums up my last job  "..it’s not uncommon occurrence to find a digital agency packed with young Millennials and managed…

Multiple Devices Have Changed Marketing

Marketing and Advertising has been forever changed from products to people. The 4 P's of Advertising and Marketing - Product, Price, Place and Promotion, no longer cut it.  Product. With the internet every product on earth has been aptly described.  Price no longer matters because those shopping on price will…