Optimization Becomes Strategy

The best thing about Search Engine Optimization these days is that you no longer are counting keywords and using tactics, but now strategy is needed.  Google searches ( no pun intended) to constantly update their algorithms to "read" websites as a human would.  To best guess what it is that…

Automation

I saw a great tweet this morning... "Automating your social media is like sending a mannequin to a networking event." There are a lot of services out there that will automate your social media.   Some post a bunch of links that should reflect your industry.  Some give you content…