10 Social Media Posting Ideas

Sometimes when you have been running your profiles and pages so long, you get burnt out on posting new ideas.  You may be so burnt out that you don’t remember to do the basics.  For anyone new to Social Media, here are some ways to post on your profiles and pages.  For those maybe not so new, here’s some you may not know or have forgotten.

10 Social Media Posting Ideas


  1.  Ask.    Ask your fans and followers some questions.   This hopefully encourage some feedback and engagement.   Ask them what their favorite item is that you sell.  Ask how long they have been shopping with you.   Ask them to do a review!  Now there’s an idea that not only will help with your Social Media post, but search engines like to see reviews as well.
  2. Tips.   Like this list here.  If you need some posting ideas, post tips on your industry.  If expand on the tip, you can make each tip on your list a separate post.  Then combine the list together for your blog.   See what I did there?
  3. Local Pictures.  A great way to remind your followers and fans that you are local is to post pictures.  I usually suggest posting a customer that came in or maybe a celebrity (local or otherwise)  that shops with you.   You can also post pictures of your location, or great pictures of your city and/ or state.   Which leads me to the fourth tip.
  4. Local pages’ posts.   Share a post from a local tourist place, share a news article that ranks your city high on a list to visit.  Show your pride for a local sports team.   While you may feel that you are spending your time and effort “advertising” for someone else, you actually will be creating goodwill for your business and possibly gaining new followers.cartoon about social media
  5. Cartoons!  Posting cartoons about your industry can be fun.  Beware, though, that you have the right to share the cartoon, and that it is not controversial.
  6. Other Content.  This should be a no-brainer but are you posting other content to your social media?  Do your blog posts go on every profile and page that you have?  When you get some good press, are you putting that news up?  Did a blogger cover you or one of your products? Share!   As a client said to me this week, Sharing is Caring!
  7. Events.  Got some events coming up?  Make sure you are posting them.   Especially on Facebook, where you have a separate place to make events and invite your followers.  Make sure that you take some pictures at the event and then post them the next day, or even better, post during your event if possible.  That’s three different ways to post from just one event.  Before, on a separate event page, and during or after.
  8. Holidays.   Again this should go without saying but be sure to wish your followers a happy holiday.   Get creative and find some goofy holidays to celebrate as well.  Did you know there was a National Sandwich Day?   There’s a national holiday for just about everything.
  9. Community events and concerns.  Is there an issue in your community that everyone is talking about?  Do you have a favorite charity?   For example, share an amber alert, show concern for a tragedy that has happened, champion your favorite pet rescue or food bank.   Let your followers and fans see the things they care about are the same things you care about.
  10. DIY and Hacks.  Is there a hack you know in your industry that others could benefit from?  If you are a restaurant, are you willing to share a recipe?  Got  a Do It Yourself tutorial?  Posting something that makes you useful to your fans and followers will be a popular post and likely to be shared.

If you are interested in seeing some of these postings in action, you can visit the following pages:




I hope this blog has been helpful to you and if it is, please share it!

Five LinkedIn No Nos

The more time I spend on LinkedIn the more I find it useful for making connections and learning new things to help me as an entrepreneur.  Unfortunately, the more I tune into LinkedIn the more I see inappropriate practices on the network.  It inspired me to create this list of LinkedIn No No’s.

nonoWith Social Networks, a lot of emphasis is placed on “Social”.   People share social items, belief systems, politics, pictures of their kids, inspirational quotes, funny comics, and more.  Some of these types of posts may not be appropriate for LinkedIn.   If you are looking to be hired, either as an employee or as a business vendor, the first place people look for you is on LinkedIn.   What will they find there?

Five LinkedIn No Nos

  1.  Religion.  They old rule stand, never discuss politics or religion at the dinner table.   Substitute business or LinkedIn.  There are of course exceptions to this rule.  That would be if you work for a religious organization and religion is your livelihood.
  2. Politics.  Anyone surprised that number two is Politics? Why would you post anything about politics on a professional profile?  If your company wouldn’t post it, you shouldn’t either.  Again exceptions would be if you are a candidate or work for a political party or lobby.  I was shocked the other day to find someone had not only posted a political picture but one that discriminated against a particular group!
  3. Cartoons.   Everyone loves a good laugh.  And if your cartoon pertains to your industry or is about life in the work place great.  But don’t share cat cartoons or bad jokes on LinkedIn, unless you are a comedian or work for Animal Humane.
  4. Inflammatory posts.  Don’t put down your competition.   You might want to share an article where the media has not painted them in a good light, but posts written by you trashing your competition will not do you any good.  Did you get fired?  It’s not smart either to post how horrible your boss was.   Save these types of outbursts for happy hour with friends.
  5. Parties or Partying.   There have been several news stories in the last few years about how pictures online last forever.  If your party is not a business gathering – networking event, company anniversary, open house – it doesn’t belong on LinkedIn.

Need some helpful guidelines?   If you have ever worked for a large corporation, consider LinkedIn to be that corporations human resource department.  If it’s something you’ve put up at your cubicle that HR would make you remove, it doesn’t belong on LinkedIn.  If it’s against your employee handbook, it doesn’t belong on LinkedIn.  If it’s not something you would say to your grandma, it doesn’t belong on LinkedIn,

So if you are looking for some ways to be active on LinkedIn but you’re not sure what to do, try posting your favorite quote.  LinkedIn is one of the few places where its ok to toot your own horn.  So go ahead, tell people you busted through your sale goals, or your product got a high peer rating.  Are you a consultant?  Give some free advice.   Got a company blog?  Share the latest post.

shareAnd of course, if you have found this post helpful, please share it!  On LinkedIn or wherever you feel appropriate!

Writing for SEO: What Does That Even Mean?

By now we all know, you need a blog and you need fresh content on it.   But what does that mean?  How do you write to make the search engines happy?

Writing for SEO

SEO graphic lettersFirst, just a refresher, the spiders that Google sends out look for new content.  If you don’t have any, the spiders ignore you.   So that is one of the reasons you should be blogging.   However, there is an art to writing a blog.  It’s not just spitting out new content.   There are certain things that Google’s algorithms look for,  and a blog is an efficient way to achieve them.


Let’s talk about keywords.  No keywords and your site is ignored.  Too many and your site is black-balled.   So what’s the deal with keywords?

Keywords should be used to help a searcher find your content.  If you are writing a blog about garlic infused beef jerky, you probably want your keyword to be garlic or garlic jerky.  Similar terms used in your blog will help reinforce your keywords. Google “reads” your blog for meaning.  For example if your keyword is garlic spiced jerky, words like beef jerky, spices, cured meat, that all pertain to jerky will help strengthen your blog.

You also don’t need to make sure your keyword is in every sentence or even every paragraph.   I usually put my client’s keywords in their blogs about 4-6 times depending on the length of the blog.

Good Content

good and bad seo arrowsCrawlers and even Google employees (yes the employees still read your site) are looking for Good content.   What is Good content?

When writing for SEO, your content should help the reader understand your topic.   It should give some value to the user.   It should be fairly easy to read and comprehend.  Other best practices include making sure your content is above the fold and not covered by banners and ads.  If your user has to scroll too far to get to the content, it’s a mark against you.   To tell you about Good content maybe we should talk about Bad content.

Bad Content

Just like good content can help your site, bad content can hurt.   Examples of bad content include:

Poorly written
Too short
Duplicated from somewhere else

Most of the above is pretty self-explanatory.  Your blogs should not be repetitive.  THis means not using the keywords too many times, not using the same keywords for multiple blogs, and they should not be repetitive in within the blog.

Poorly written encompasses a lot but mostly, form full sentences, use proper grammar, make your points clearly and concisely.

Don’t make your blog too short.  Blogs should be over 300 words.   Rule of thumb is to make your blog 500 – 2000 words.

Uninformative:  if you are writing about a particular topic, you should be informing your readers on that topic.  What should someone learn from reading your blog?  You can “sell” your product in a blog but if your blog is just one long sales pitch, it most likely is not information that your reader is looking for.

And do not pick up a blog from somewhere else and repost it as your own.  First that’s illegal, the original author can sue you.  Secondly, Google recognizes duplicate content and moves on and you’ve missed your chance to be favorably reviewed by spiders and / or employees.  And in some cases it can work against you.

If you’re going to write blog for your business, I hope this blog has helped you learn a little more about writing for SEO.  If you feel like you have no time for writing, let alone keeping all these things in mind while doing it, then you have just learned why my clients hire me.  It’s not that they can’t write.  It’s that they don’t have time to do so.

Dollarphotoclub_92172499I’d be happy to gie you a quote on writing a blog for you.  In addition to structuring your blog for SEO, I also research your blog, topic for you, provide royalty free pictures, and write in a “voice” that suits your business and industry.   And I would be honored to do so.

If you have found this blog useful, I hope you will share it!