My friends don’t seem surprised, but a few of my old radio, television, cable and digital clients might be confused. Newspaper? Really?
First let me tell you that I have a Bachelors in Journalism from the University of Missouri.
One of the top two accredited schools for journalism and communications every year. My first love is to write. Since the introduction of the fax machine, I have written newsletters o my clients. Then email newsletters. Then my blog. I write almost as much as I talk.
My second is to sell. I’ve sold way more than advertising. Women’s clothes, siding, tech help desk, roommate services, insurance, even Missouri BBQ which I still contend is the best to this day. My favorite thing to sell is advertising solutions that work for my clients.
OH I can hear it now. You said you don’t read the newspaper. You said papers are dying. I didn’t. I did. Respectively.
Here’s the thing.
I look for news that I want online. And what you find online now ranges anywhere from a rage filled rant to propaganda to opinion to real news. If you find what you are looking for online, you probably don’t find much local. At least not here in Albuquerque. The local coverage online is often all politics, all one brand of politics, or way out in left field and kinda “we were cool before it was cool”. Not what I wanted to see.
I’m not alone. I just read an article from the Daily Dot that people are clamoring for good journalism. In depth news. In addition the article talks about how downgrading the news into bite size pieces has been part of the downfall of traditional news media and will surely be part of the downfall of digital media. (Read more here)
So along comes the ABQ Free Press and I see that they are covering stories I want to read. And while it’s indepth, it’s not snobby or that too cool for school newspaper. Oh, and look here, I know this writer. OH, I know that guy too. Hey, that guy used to work in TV. And I know that Associate Editor. Hmm. These are people with great news reputations. I like this.
So when asked to send in my resume, I did.
It’s good news. Not good as in happy (well yes maybe happy) but good as in solid, thoughtful journalism. And I’m excited to be selling for them. Excited to be hiring and training for them. Doing social media for them and helping them with their online presence.
So. Yeah. Newspaper. Really.
I hope you’ll give it a try, see what ABQ Free Press is up to, read an issue. And give me a call if you’d like support this newspaper. Or if you like the direction it’s going. Pick one up from my friends at O’Niells on Central, or Milly’s, or a BK near you. Or any one of these places: ABQ Free Press Locations